As Creative People and Places heads to the Arts Marketing Association conference in Edinburgh, we share some of our tips and approaches to building authentic relationships with people new to the arts.
Rachel Adam, Director of bait and Mark Robinson of Thinking Practice talk to Eleanor Turney about their relationship and wider scope of the critical friend role.
Jan Lennox from Watermans and Creative People and Places Hounslow shares her top tips on using stewards to build relationships with audiences at outdoor events