This Audience Agency report analyses the audiences we reached in year 5 of the programme (January to December 2018). It was commissioned by Arts Council England as part of the national evaluation of Creative People and Places.

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

Across all CPP projects in 2018:

This report by The Audience Agency was commissioned by Arts Council England to help them understand the ways in which Creative People and Places (CPP) projects are currently using digital tools and technologies; for communications, evaluation and collaboration purposes, to reach and engage more people and as part of the creative and artistic programme. 

This research report from Jonathan Gross and Nick Wilson from King's College London examines the cultural eco-systems of Creative People and Places projects and offers new ways to understand what place-based programmes can seek to achieve in the long term. The report also sets out some important considerations for the development of flourishing cultural eco-systems. 

There are a range of approaches to working with artists across the 21 CPP Places and CPP network commissioned this research in order to understand the wider impact that the programme is having on artistic practice and the cultural sector. The research is more widely relevant to anyone involved in commissioning artists to collaborate with communities.

It uses Creative People and Places practice as the starting point but pulls out transferable learning about what works when commissioning socially engaged art - for artists, for commissioners and for communities. 

This Audience Agency report analyses the audiences we reached in year 4 of the programme (January to December 2017).

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

Across all CPP projects in 2017:

• 52% of participants belonged to one of the lower engaged Audience Spectrum segments
• 34% one of the medium engaged segments
• 14% one of the higher engaged segment

Mapping and analysis of engagement approaches across the Creative People and Places programme by Sarah Boiling and Clare Thurman

Audience engagement is at the heart of the CPP programme, and this research aims to:

• map and analyse the range of different approaches to engage new audiences that are being used across the network
• identify the success factors and challenges of these approaches
• share the learning and insights gained by CPP Places to support audience engagement

This practical resource shares examples, tips and tools drawn from Creative People and Places, showing how projects have involved local people in project-level decision-making.

It presents a range of approaches and learning that we hope will help inform thinking in the wider cultural sector. Woven throughout the resource are questions and quotes drawn from Chrissie Tiller’s Power Up, posed as thinking points.

This think-piece by Chrissie Tiller unearths and explores some of the complexities and challenges of sharing power, drawing on thinking from CPP directors, community managers and other team members, artists and project critical friends. 

This Ecorys report covers impact and outcomes for the third year of the CPP programme.

Ecorys, a research agency, was commissioned to create the overarching evaluation (the meta-evaluation) for the first three years of the national programme.

The report covers January 2016 to December 2016 and is based on a review of monitoring data, interviews with programme directors and national stakeholders, and a review of local project evaluations.

The documents below include a stand-alone Executive Summary and a complete copy of the report.